01
Buy & Rent
Offering both buying and renting options to make high-end products more affordable and accessible to our consumers.
ACCESSIBILITY
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THE STORY BEHIND EARTHA
About
Where creativity, functionality, innovation and eco-consciousness come together.
01 — OUR STORY
Textiles; the only material which is always in closest proximity to a human, from ancient of times, either in a form of protection, comfort or as an expression.
At Eartha Crafts, we focus on enhancing the advantages of textiles, including their creativity and functionality, while simultaneously working to minimize the textile sector's disadvantages through eco-conscious strategic models.
02 — OUR APPROACH
Our first strategic model focuses on three essential factors that connect accessibility, material responsibility and textile waste, with our recycling partner.We work with Indian craft artisans, Indian garments suppliers as well.Recycling Partner functions from their own unit.
02
Material Separation
Separating eco-friendly fabrics and synthetic fabrics into distinct product categories, without mixing fibres, to facilitate efficient recycling of end products.
MATERIAL RESPONSIBILITY
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03
Waste Recycling
Recycling textile waste at every stage — including mid-production, post-production and end-consumer product waste.
CIRCULARITY
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03 — OUR PHILOSOPHY
Planet. People. Profit.
Planet. People. Profit.
Together, not separately.
These three factors allow consumers to experience high-end products affordably, while becoming an important part of eco-friendliness in a transparent and efficient manner — with no-wokewashing and no-greenwashing.
Along the way, we aim to continuously implement more creative and innovative approaches to support our vision of reducing emissions from the textile and apparel sector.
04 — OUR INITIATIVES
Beyond Eartha Crafts
Two additional initiatives guided by functionality, creativity, innovation and eco-consciousness.
Earthawood
Earthawood focuses on supplying costumes and textile-based lifestyle products to cinema production houses and new-age storytellers, including products incorporating Indian crafts.
Explore Earthawood ↗Eartha TexTech
Eartha TexTech focuses on research and development of samples for the defence sector, including the integration of suitable technology with textile fibres used in defence uniforms and regalia.
Explore Eartha TexTech ↗
05 — THE FOUNDER
Founder & Serving as Director
Founder & Serving as Director
MADE WITH PURPOSE
We hope Eartha's products add significant meaning to the memories you create.
Discover More ↗Our Mission & Vision
Our Mission
Our mission is to empower businesses and individuals with forward-thinking digital solutions that drive success, innovation, and growth. We combine creativity and technology to deliver experiences that inspire, engage, and perform.
Our Vision
Our vision is to shape a smarter, more connected world through innovation and design. We aim to lead in crafting impactful solutions that help businesses thrive and redefine what’s possible in the digital age.
How It Works
BUY: It is a usual buy process. And, if you want to join us in our sustainability
steps,
after a year or so, you may return your purchased product which will be recycled through our
recyclers.
By following this, you will get a complimentary discount on your next purchase — and more
importantly,
you’ll be helping reduce textile waste pollution for the long run. To make it easier,
we will send you a reminder after a year to return it.
Step 1
Rent
Click on the rent option to shop your favorite products easily from our curated collection.
Step 2
Enjoy for 3 Days
You’ll have your selected items for 3 days to wear, enjoy, and experience comfortably.
Step 3
Easy Pickup
After your reserved dates, our pickup team will collect your product from your doorstep quickly and safely.
Step 4
Late Return
If you fail to return the product after the reserved dates, a fine of ₹100 per extra day applies.
Step 5
Recycle & Clean
After each rent, products are steam-cleaned and recycled sustainably through our partnered recyclers.